This is your land.
Integrated Campaign Role: CD, Modernista! Client: The National Park Foundation Honors: Hive Awards, Communication Arts Interactive Annual Selection Link: thisisyourland.nationalparks.org/
The National Parks belong to all of us, yet they mean something different to everyone. We created a campaign that urges viewers to share their memories of the parks, as well as take action to protect them for future generations.
Television campaign
www.thisisyourland.nationalparks.org
A site where people share their National Parks experiences. User-generated images are pulled from flickr, and users can tag images with their memories. All 400+ parks are represented.
Banner ad campaign
