The Pepsi Refresh Project
Media:Integrated Role: CD, Chiat/Day Client: Pepsi
Could a soda really make the world a better place?
The Pepsi Refresh Project puts the power to refresh the world in the hands of real people. Anyone with a great idea can submit it to refresheverything.com. If the idea gets enough votes, Pepsi will provide a grant to make it happen. With over $22mm dollars going towards PRP grants in 2010, the Pepsi Refresh Project is a first-of-its-kind platform that puts the power of an iconic brand into the hands of future generations of its consumers.
refresheverything.com
PRP Celebrity Challenge
