Jay-Z Brooklyn (Go Hard) Video
Open Source Music Video Role: CD, Modernista! Client: (RED) & Jay-Z Honors: One Show Finalist
For the launch of (RED)Wire, I worked with Evan Roth to create the first open source rap video. Developed in ActionScript, this typographic animation comes with Flash source files and drawing tool that allow users to create their own versions. While it gathered millions of views, a fan used the source code to create a Kanye West video that also broke 1MM views on YouTube.
An open source music video.
The open source part
Typographic illustrations
Still frames from the video. They've also been sold as limited edition prints.
The video becomes part of culture.
A user-generated Kanye West video created from the source code hits 1,000,000 views.
